5Merchants
Giving an identity to a B2B business entering the market, providing specialist products to specialist builders & designers.
5Merchants are a company who import and supply specialised building materials that work to create high performing, healthy and comfy spaces. Entering the market during the lockdowns of 2020, 5Merchants needed a brand and a website that would allow them to gain the brand recognition they needed and start selling products as soon as the building industry was allowed back to work.
We began this brand design right at the naming stage, setting the feel for how the brand should first sound before we determine how it should look. As a B2B business, we knew that the brand needed to communicate clearly and confidently, without needing a the fluff and sparkles. From here, the brand was developed. We separated the brand out into five sections to reflect the name and the five different categories of products 5Merchants distributes. We established a brand style complete with a dynamic brandmark suited for any environment, iconography that educates about the five passive house principles and a sophisticated colour palette that speaks to the intelligence that is at the heart of all of 5Merchants' products.
5Merchants are a company who import and supply specialised building materials that work to create high performing, healthy and comfy spaces. Entering the market during the lockdowns of 2020, 5Merchants needed a brand and a website that would allow them to gain the brand recognition they needed and start selling products as soon as the building industry was allowed back to work.
We began this brand design right at the naming stage, setting the feel for how the brand should first sound before we determine how it should look. As a B2B business, we knew that the brand needed to communicate clearly and confidently, without needing a the fluff and sparkles. From here, the brand was developed. We separated the brand out into five sections to reflect the name and the five different categories of products 5Merchants distributes. We established a brand style complete with a dynamic brandmark suited for any environment, iconography that educates about the five passive house principles and a sophisticated colour palette that speaks to the intelligence that is at the heart of all of 5Merchants' products.
5Merchants are a company who import and supply specialised building materials that work to create high performing, healthy and comfy spaces. Entering the market during the lockdowns of 2020, 5Merchants needed a brand and a website that would allow them to gain the brand recognition they needed and start selling products as soon as the building industry was allowed back to work.
We began this brand design right at the naming stage, setting the feel for how the brand should first sound before we determine how it should look. As a B2B business, we knew that the brand needed to communicate clearly and confidently, without needing a the fluff and sparkles. From here, the brand was developed. We separated the brand out into five sections to reflect the name and the five different categories of products 5Merchants distributes. We established a brand style complete with a dynamic brandmark suited for any environment, iconography that educates about the five passive house principles and a sophisticated colour palette that speaks to the intelligence that is at the heart of all of 5Merchants' products.
5Merchants are a company who import and supply specialised building materials that work to create high performing, healthy and comfy spaces. Entering the market during the lockdowns of 2020, 5Merchants needed a brand and a website that would allow them to gain the brand recognition they needed and start selling products as soon as the building industry was allowed back to work.
We began this brand design right at the naming stage, setting the feel for how the brand should first sound before we determine how it should look. As a B2B business, we knew that the brand needed to communicate clearly and confidently, without needing a the fluff and sparkles. From here, the brand was developed. We separated the brand out into five sections to reflect the name and the five different categories of products 5Merchants distributes. We established a brand style complete with a dynamic brandmark suited for any environment, iconography that educates about the five passive house principles and a sophisticated colour palette that speaks to the intelligence that is at the heart of all of 5Merchants' products.
5Merchants are a company who import and supply specialised building materials that work to create high performing, healthy and comfy spaces. Entering the market during the lockdowns of 2020, 5Merchants needed a brand and a website that would allow them to gain the brand recognition they needed and start selling products as soon as the building industry was allowed back to work.
