The Gist of eHaus
Giving you the gist of what makes an eHaus – science made simple.
eHaus' are arguably the best, most intelligent homes built on the land of the long white cloud. They're so intelligent, that people don't always quite 'get' them. Identifying a shift in target audience, we realised that we needed to explain the nitty gritty of the science in a way made sense to our female target audience – steering well away from Passive House jargon, scientific graphs and words that sound like diseases.
We started by taking a deep dive into the 5 Passive House principles, developed in Germany by engineers. What do they actually mean, and which parts do our audience need to understand first before they can commit to building an eHaus? We then worked with moor animation, who brought our script to life through the visual story of colours and shapes to bring together a 5 minute animation that explains the gist of what makes an eHaus so special.
eHaus' are arguably the best, most intelligent homes built on the land of the long white cloud. They're so intelligent, that people don't always quite 'get' them. Identifying a shift in target audience, we realised that we needed to explain the nitty gritty of the science in a way made sense to our female target audience – steering well away from Passive House jargon, scientific graphs and words that sound like diseases.
We started by taking a deep dive into the 5 Passive House principles, developed in Germany by engineers. What do they actually mean, and which parts do our audience need to understand first before they can commit to building an eHaus? We then worked with moor animation, who brought our script to life through the visual story of colours and shapes to bring together a 5 minute animation that explains the gist of what makes an eHaus so special.
eHaus' are arguably the best, most intelligent homes built on the land of the long white cloud. They're so intelligent, that people don't always quite 'get' them. Identifying a shift in target audience, we realised that we needed to explain the nitty gritty of the science in a way made sense to our female target audience – steering well away from Passive House jargon, scientific graphs and words that sound like diseases.
We started by taking a deep dive into the 5 Passive House principles, developed in Germany by engineers. What do they actually mean, and which parts do our audience need to understand first before they can commit to building an eHaus? We then worked with moor animation, who brought our script to life through the visual story of colours and shapes to bring together a 5 minute animation that explains the gist of what makes an eHaus so special.
eHaus' are arguably the best, most intelligent homes built on the land of the long white cloud. They're so intelligent, that people don't always quite 'get' them. Identifying a shift in target audience, we realised that we needed to explain the nitty gritty of the science in a way made sense to our female target audience – steering well away from Passive House jargon, scientific graphs and words that sound like diseases.
We started by taking a deep dive into the 5 Passive House principles, developed in Germany by engineers. What do they actually mean, and which parts do our audience need to understand first before they can commit to building an eHaus? We then worked with moor animation, who brought our script to life through the visual story of colours and shapes to bring together a 5 minute animation that explains the gist of what makes an eHaus so special.
eHaus' are arguably the best, most intelligent homes built on the land of the long white cloud. They're so intelligent, that people don't always quite 'get' them. Identifying a shift in target audience, we realised that we needed to explain the nitty gritty of the science in a way made sense to our female target audience – steering well away from Passive House jargon, scientific graphs and words that sound like diseases.
